House of Marque.
The marketing partner Olliverr. works alongside. House of Marque is the marketing partner for ambitious property businesses across the UK: estate agents, mortgage brokers, conveyancers, new homes developers and PropTech. Between us, one firm reads how the work runs and the other reads how the work arrives.
One client per patch.
It is the rule that shapes everything else about how they work, and it is the reason we were comfortable putting our name next to theirs. A supplier who works for you and for the agency three streets away cannot give either of you a straight answer.
“Every other marketing supplier in this sector will work for you and for the agency three streets away. We will not. We take one client per town. Once your area is taken, we will not work with a competitor targeting the same vendors, landlords or buyers.”
House of Marque, in their own wordsNot observers. Insiders.
Both founders came up inside the property industry rather than arriving from a general marketing background. That is the part that matters when the brief involves Material Information, AML obligations or what you are actually allowed to say in an advert.
Adam Graver
A decade running marketing for property businesses, most of it inside national network environments, finishing as Head of Marketing for one of the largest property groups in the country. He has built and run marketing across multiple brands, hundreds of offices, and budgets independent firms are quietly competing against.
He speaks at industry conferences on visibility and lead generation, and works across search and AI visibility, paid campaigns, email, and the legislation that governs what property businesses are allowed to say.
Adam on LinkedIn
Lucy Collinge
Lucy did not start in marketing. She started in estate agency: six years on the front line from 2015 across multiple brands, covering valuations, listings, viewings, negotiations, and the Friday afternoon call to a vendor asking why their house has not sold.
She moved into senior marketing roles across new homes and residential, leading strategy for corporate agency groups, and most recently built a retained marketing service from launch to six figures in its first year, working directly with 170 agents.
Lucy on LinkedInThree ways in.
Taken from their own site. If you want the detail, or to ask whether your postcode is still open, go to them directly rather than through us.
Where every retained relationship starts. They look at everything you are doing, everything you are spending, and how you appear to somebody deciding whether to call you. Then they tell you what they found, including the parts you will not enjoy hearing.
They tell you what to do, then do it with you. How much of the doing sits with them is your choice and it changes as you grow. No account management layer, so when you call, one of the two founders answers.
Unlimited access to a senior property marketing director without the hire, against a salary range they put at £60,000 to £90,000 before National Insurance and notice periods. Founding places are capped, one per postcode sector.
Two halves of the same problem.
There is no point generating leads for a business that cannot hold what it already has. There is equally no point taking the manual work out of an agency with nothing new coming through the door. Most firms have one of those problems and are being sold the other.
How the work actually moves once it is won, where it stalls, what each break costs in hours and pounds, and what the agency can take on before something gives.
How the business is found, what it says when somebody looks, and what happens to an enquiry before it reaches anyone.
One read of the agency across five stages, both halves worked at the same time, with one report and a joint call inside ten working days. Either half can be taken on its own.
Go and look at their work.
They are a separate business with their own clients and their own opinions. Ask them about your postcode and they will tell you honestly whether it is open.
House of Marque Limited is an independent business and not part of Olliverr. Everything here is drawn from their own published material, so for anything current go to houseofmarque.co.uk.